DigiHaat is a nationwide digital marketplace focused on inclusivity, transparency, and affordability. “Haat” means traditional marketplace, emphasizing accessibility and a diverse range of products and services for customers from all backgrounds.

DPIIT, Nirmit Bharat and MyGov invite citizens to design a logo that embodies DigiHaat's core values— inclusivity, diversity, transparency, and affordability—while remaining versatile, memorable, and scalable for use on app, website, and marketing materials.

Key Design Elements
1. Inclusivity & Diversity: Reflects a welcoming, unified community of sellers and customers from across India.
2. Affordability & Transparency: Conveys trust and fair pricing.
3. Modern Digital Appeal: Clean, tech-inspired aesthetics with a modern look.
4. Color & Typography: Warm and cool tones, easy-to-read typography that scales well.
5. Inspiration: Blend traditional marketplace elements with digital aspects to represent DigiHaat’s bridging of tradition and technology.

Contest Deliverables
1. Primary Logo: Full-color version for digital and print.
2. App Icon: Simplified version for small-scale use.
3. File Formats: High-quality vector (.AI, .EPS) along with .PNG and .JPG.
4. Color Variations: Adaptable for light and dark backgrounds.

Technical Parameters
1. File Formats: Submit in vector (.AI, .EPS) and high-resolution raster (.PNG, .JPG).
2. Resolution: 300 dpi minimum for raster files.
3. Color Mode: RGB for digital, CMYK for print; include HEX/RGB/CMYK codes.
4. Clear Space & Sizing: Define minimum clear space and minimum display sizes for legibility.
5. Typography: Font details, spacing, and alignment rules; submit outlined text if using custom fonts.
6. Icon Version: Simplified icon version for small applications, e.g., 16x16 pixels.
7. File Naming: Use clear identifiers like "DigiHaat_Primary_RGB.png".
8. Delivery Package: Submit a compressed folder with all required files, including style guidelines.

Evaluation Criteria
• Creativity and originality
• Alignment with DigiHaat’s values of inclusivity, transparency, and affordability
• Scalability and versatility across platforms
• Modern, professional aesthetic

Rewards
• Prize: The winning logo will receive INR 25,000 and become the official DigiHaat logo, used across all platforms.

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